Instagram Video Formats & Export Settings for Premiere Pro

Design Recommendations

Aspect Ratio: 1:1
Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Format: .mp4 container ideally with leading mov atom, no edit lists
Audio: Stereo AAC audio compression, 128kbps + preferred
Caption: Text only, 125 characters recommended

Technical Requirements

Aspect Ratio Calculator: (if you want to change your resolution
Caption length text: 2,200 characters Max
Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
Minimum resolution: 1800 x 945 pixels (1.91:1 landscape) / 1080 x 1080 pixels (1:1 square) / 864 x 1080 pixels (4:5 vertical)
Minimum length: No minimum
Maximum length: 60 seconds
File type: Full list of supported file formats
Supported video codecs: H.264, VP8
Supported audio codecs: AAC, Vorbis
Maximum size: 4GB
Frame rate: 30fps max
Bitrate: No limit to bitrate file if you're using two pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
Thumbnail image ratio: Should match the aspect ratio of your video. Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.